Creating Your Business Profile
Business Profile is a marketing document designed to catch the attention of and inform potential purchasers or partners about Your business, its goods or services, investment proposals, auctions and tenders, business news. It must be more than just an advertisement; it must provide a convincing argument of why a potential purchaser or partner should deal with Your business.
Business Profile is a succinct, honest and accurate statement of who You are, what You provide, how You are structured and governed, Your principle policies and procedures, Your trading history and financial viability.
The aim of Your Business Profile is to influence the purchaser's or partner's decision by demonstrating Your credibility and convincing potential customers that You can offer:
- certainty of supply
- quality
- value for money
- minimal risk
- etc...
The following checklist can be used to help You source the information You will need when preparing Your Business Profile.
Company particulars
- Trading name
- Company logo
- What the business supplies
- Parent company (if relevant)
- Legal form of Your business
- Business type
- Names of principals
- Contact details:
- postal address
- map of location
- phone
- fax
- email
- web page
- etc...
- Number of employees
- Staff turnover rate (if this is an advantage)
- Professional memberships
- Industry accreditations held
- Registrations and licences held (especially if you hold any specialised certifications)
- Company news and actions
- Any other information deemed appropriate and advantageous
Financial viability
- How long in existence
- Average annual turnover or annual growth
- Copy of last years' financials (or auditor's statement of financial viability)
- If you are a new business, find a way to demonstrate viability
- Bank contact details
- Contact details for your accountant
- Ability to carry a debtor for a specified period of time
- Any other information deemed appropriate and advantageous
Capabilities and capacities
- Specific products or services provided
- Equipment owned and operated
- Details of any specialist equipment or trades
- Staff qualifications
- Highlight specialist skills and experience (eg, expertise in remote locations or difficult conditions)
- Any other information deemed appropriate and advantageous
Trading history
- Previous contracts held, including any government or major contracts
- Significant achievements in servicing these contracts (eg, completed under budget)
- Testimonials
- Details of any preferred supplier status
- Industry awards received
- Any other information deemed appropriate and advantageous
Insurance details
- Public liability
- Professional indemnity
- Workers compensation
- Any other information deemed appropriate and advantageous
Corporate governance
Corporate Governance explains your attitude and approach to your business, and influences your organisation's workplace 'culture'. The aim is to assure potential purchasers that you have policies and procedures in place to meet Your legislative requirements and thus provide a quality, low risk job.
Quality management
- Documented processes (eg, checklists)
- Trade / professional accreditations
- Processes must be practised in the workplace
- Any other information deemed appropriate and advantageous
Layout and production
- Quality and professional appearance
- Attract the reader's attention
- Provides all key information
- Accurate and honest
- Well written and logical
- Spelling and grammar (have it proof read several times)
Distribution
- Existing and potential clients
- Submit with all tenders
- Existent and desired territorial scales of Your business
- Any other information deemed appropriate and advantageous
All this is not a dogma. This is only a reference to compile a unique Business Profile of Your business with all its characteristics and nuances within the Project Bufinder.com.
In any case, the general rule is briefly as follow: the more complete information - the more targeted visitors - the greater benefit to the business.
External link: http://www.nt.gov.au